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Do you update your theme, buy a new one, make make custom code edits or even get a custom theme built? What are the trade-offs?

Google Search, Rich Results, and reviews in the search results are one system. Google Merchant Center, ads, and reviews in the ads are another.

Share with them any deals you've got on your site. With any luck, they may find other products that peak their interest and add that to their cart too.

Product reviews are one of the major draws of Rich Snippets (aka Rich Results) but there are other types of Product Rich Results that Google uses too.

The no-code method of hiding products from search engines in Shopify. Now that metafields are more easily accessible, anyone can do this.

Imagine how many people are searching for your product or brand with the word deals or coupons. These coupon based sites are competing for your SEO.

Why can't I just use the structured data that comes with my Shopify theme? You can use your theme's microdata but you're risking a lot.

Shopify multi-currency has caused a widespread SEO issue impacting non-US based stores selling to US-based customers.

So many of the Black Friday, Cyber Monday messaging revolves around Christmas without mention of other observances, holidays, or cultures.

It's possible though if your pages are already published, that you can start to improve how they appear in search results now.

To help this situation, JSON-LD for SEO now hides zero-priced product variants by default. Variants with a price will have structured data like always.

Let's uncover a few ideas on how you can improve collection pages to help you with your SEO and your customers experience.

Shopify's new Online Store 2.0 rolling is out to all stores, but there are some features that aren't fully flushed out yet.

On July 22nd, it all came to a head when Review Snippets completely fell of Regular Search. Google has since resolved the issue.

JSON-LD for SEO's integration with Rivyo and the 19 other Shopify review apps shares your product reviews with Google, allowing you to win Rich Results.

The majority of visits to U.S. websites are from mobile devices. How can it be that conversion rates on mobile remain low when traffic continues to increase?

In most cases, it makes sense to group variants together into one product. There are a few reasons I continue to encourage grouping of variants.

In this article I’m going to describe each part of a search result and show where you can find these fields Shopify's product page admin.

The purpose of your SEO efforts should be to help search engines like Google find your best stuff so they can tell their users about you.

Guess what - there are no native backups in Shopify. Yes, Shopify backs up all the data for their own records, but you don't have access to those files.

Getting Google to award you with Rich Results can benefit your business in various ways. Your visitor will be primed to buy

Do you have gray squares where your Instagram images should be? Yes? That means you have a broken integration. Please fix this!

Core Web Vitals focuses on the users experience using "real world usage data" to measure Shopify site performance. Core Web Vital scores MAY help rankings.

The simple answer is to include the brand name in your product title if there is a search volume for [brand] [product]. Answers are never that simple.