Articles

Months of silence can lead to larger customer acquisition opportunities down the road.

Build out content on your Shopify site for the long term by answering questions people search for in Google. This attracts pre-qualified customers to your store.

Multiple images in the search results are part of Google's algorithm. Some things I've noticed that may help are:

Include breadcrumb structured data for blogs and products (with and without collection) based on your theme configurations using JSON-LD for SEO.

JSON-LD for SEO now has the option to include BreadcrumbList structured data.

Merchant Center can automatically pull the shipping and returns data directly from Shopify when using JSON-LD for SEO if you include the right data.

If you haven't already upgraded to a Shopify 2.0 version theme, I highly recommend you plan for this as soon as possible.

The risk of using Quick View is that some customers misinterpret the Quick View popup as the product page itself.

We often see this warning because Shopify themes or Shopify apps haven't updated their code to use the proper brand type.

Add HowTo markup to your structured data using JSON-LD for SEO to qualify for search enhancements such as HowTo Rich Results.

Adding structured data to your How To guides can qualify your Shopify store for additional search enhancements like HowTo Rich Results.

The long-awaited Google Analytics 4 and Shopify integration is available via the Google Sales Channel App.

Remove the collections and collection name from the URL to ensure that Google only uses the product URL when indexing the page.

Legacy users of JSON-LD for SEO are required to migrate to the new App Embed version as the old legacy version is no longer receiving updates.

Mitigate the impact of 404 errors by using these two free tools to detect broken links on your Shopify website.

Understand what Rich Results and Rich Snippets look like from real life examples from customers who use JSON-LD for SEO.

As long as the images are on Shopify's platform, you're reaping the rewards of their image optimization and it's free.

Sure getting 500,000,000 visitors hitting your store in 24 hours sounds great. Until you discover that most of them never bought anything.

Set product availability date and effectively promote preorders and backorders for your Shopify Google Shopping ads using Merchant Center and JSON-LD for SEO.

Of course we all want to save money. Maybe I just don't want to buy from someone who makes me feel bad if I'm not ready to share my contact information.

My response is usually, it depends on what you're trying to do. Company and product reviews serve very different purposes.

Just because we live in a world where everything is online, doesn't mean we can't show our personalities or make things feel more personal.

Most Shopify SEO apps charge a monthly subscription fee that grants access to different features. There are a few SEO apps that charge a flat one-time fee.

Ilana Davis of JSON-LD for SEO, & Robert Battle of QCKBOT, answered a lot of SEO questions in this full video recording of SEO Ask Me Anything for Shopify.