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Ignoring other celebrations, could leave you with missed opportunities and missed revenue. It's high time we celebrate our differences instead of assuming everyone is just like us.

Buying from small businesses doesn't just add more money to their pockets or pay the salaries of their employees. This was how parents put food on the table, pay for summer camps, jerseys, equipment, and so much more.

Preparation for Black Friday, Cyber Monday isn't just about sales and marketing. Anyone who has gone through a few seasons knows there's more to do.

Pooh, when trying to come up with an idea will sit, one arm supporting the other as he taps his head saying "Think! Think! Think!"

When I visit websites and see font sizing as small as 12 or 13 pixels, it's clear to me that there is still confusion between points and pixels.

Many argue that dynamic checkout buttons hurt AOV which isn't wrong. The counter to that of course is that dynamic checkout buttons increase conversions.

A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are:

Ellipsis is Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description

No one can predict the future of Google but they have been integrating JSON-LD into more and more products over time.

The problem is that Search Console reports on every piece of data BUT Google Search will use their smarts and evaluate the data they find and pick only one set that’s the best, ignoring the rest.

Recently Google Image Search started showing the product availability in the Rich Results for image searches.

Recently Google updated the design of the search results on desktop. The big difference is that they are now showing the favicons, add a bit of branding and color to the search results.

At first that sounds like some expert advice. Something that sounds similar to other advice from Google about content duplication and spam. But here’s the catch…

The idea of gift cards isn't new. They have been available for years, but only recently across all Shopify plans. Yet still, many Shopify stores don't offer them.

To help you to start increasing your web traffic, I’ve outlined 4 tips that I use for my business and for clients that are proven methods for increasing web traffic

Shopify only protects you at the platform-level. A platform recovery does not necessarily recover your store data.

The exit rate and bounce rate are similar in that the customer on your website didn't buy anything, but how you use the information is different. 

For many merchants I work with, their goals are usually to increase sales and/or increase conversions - the end result. It's also important to focus on what comes before.

Do a quick Google search for "product description tabs". What I didn't see are the reasons not to use tabs.

Already booking into September, October and November mean that those who want to make changes to their site before the holidays are running out of time.

The purpose of your homepage isn't to sell them on that one item that brought them in from the proverbial sidewalk. Merchants are often too eager to close the sale. 

My freshman high school science teacher taught me one of the most valuable lessons that to this day I still remember.

It’s important to make your search results look the best they can which includes having high-quality titles and SEO/meta descriptions.

Are you thinking your product is any different? It's not. Customers want to know they are purchasing from brands they can relate to and that will treat them well.