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Around or before March 6th, Google performed an update to their algorithm that affected reviews and ratings. One part of that update either removed support for Data Vocabulary definitions or severely increased the requirements around them.

There were months where I was producing quality writing and advice but nothing was happening. It was difficult, emotionally to keep doing something that felt like it wasn’t working.

A quick overview of what structured data your store needs to have. Most stores have a few elements from this list but without all of it, you’re at a disadvantage.

Web developers joke that bad HTML is called tag soup.

With a recent update, JSON-LD for SEO now supports TRUST reviews. This means that all of your product reviews will be included in the JSON-LD export which is used by the search engines.

Getting Google to accept your store into their Rich Snippets system can benefit your business in various ways.

How long this takes is vague and cloaked in mystery. This is mostly because it depends on how much trust your site has but also because Google doesn’t want people to game the search results.

Getting your Shopify products into Google’s Rich Results and Rich Snippets programs can be difficult and complicated.

JSON-LD for SEO has some advanced features that can be enabled using metafields which act as a way to extend your Shopify data.

Recipe Schema can be added once you add some additional data to your blog post. This will need to be done for each blog post you’d like to show up as a recipe.