Articles

I've recently acquired the JSON-LD for SEO app from Eric Davis. Know that if you are a current customer of JSON-LD for SEO, nothing changes for you.

The subject line was perfect and led to double the number of orders they usually see in a given 24 hour period. This one email saw a 7.3% conversion rate.

The unfortunate truth is that a few hundred visitors to your site isn't enough. To see consistent conversions beyond your family/friends, you'll need a few thousand visitors a week at least.

The deadly side of a hero image is when the store owner or marketer focuses on their own needs and not their visitor.

As of October 2020, the average Shopify conversion rate was 1.83%. This expectation that we must get at least a 3% conversion rate is misleading.

That's 148 different tweaks or changes we could do to your store. These tweaks or changes can improve web accessibility, SEO, customer experience, and more.

Baymard, the most respected UX research company, recently published findings on size selections. Their findings shed some light on why the use of buttons is always the better option.

The alt text is an alternative for the image and is used to describe what is happening in the image. A great alt text may look something like this:

You are showing a customer something they want and before they click, the banner rotates away. You may as say "Oh did you like this? Too bad!"

In the moments of valleys, it's even more important to come up with new ways to drive traffic to your Shopify store.

You're missing a golden opportunity. These pages are driving traffic to your store. To Google, these are the most important pages at that moment.

Likely one of two things will happen the day people open their gifts for the holidays. Either way, I've got a quick, easy win for you.

Asking for help at the right time means you fully understand your customers and the questions they have about your products.

Ignoring other celebrations, could leave you with missed opportunities and missed revenue. It's high time we celebrate our differences instead of assuming everyone is just like us.

Buying from small businesses doesn't just add more money to their pockets or pay the salaries of their employees. This was how parents put food on the table, pay for summer camps, jerseys, equipment, and so much more.

Preparation for Black Friday, Cyber Monday isn't just about sales and marketing. Anyone who has gone through a few seasons knows there's more to do.

Pooh, when trying to come up with an idea will sit, one arm supporting the other as he taps his head saying "Think! Think! Think!"

When I visit websites and see font sizing as small as 12 or 13 pixels, it's clear to me that there is still confusion between points and pixels.

Many argue that dynamic checkout buttons hurt AOV which isn't wrong. The counter to that of course is that dynamic checkout buttons increase conversions.

A new JSON-LD for SEO customer was asking about any best practices to get the best Rich Results possible by Google. The best practices I’ve seen are:

Ellipsis is Google’s way of saying they are generating the description for you and ignoring the actual SEO meta description

No one can predict the future of Google but they have been integrating JSON-LD into more and more products over time.

The problem is that Search Console reports on every piece of data BUT Google Search will use their smarts and evaluate the data they find and pick only one set that’s the best, ignoring the rest.

Recently Google Image Search started showing the product availability in the Rich Results for image searches.