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Shopify's new Online Store 2.0 rolling is out to all stores, but there are some features that aren't fully flushed out yet.

On July 22nd, it all came to a head when Review Snippets completely fell of Regular Search. Google has since resolved the issue.

JSON-LD for SEO's integration with Rivyo and the 19 other Shopify review apps shares your product reviews with Google, allowing you to win Rich Results.

The majority of visits to U.S. websites are from mobile devices. How can it be that conversion rates on mobile remain low when traffic continues to increase?

In most cases, it makes sense to group variants together into one product. There are a few reasons I continue to encourage grouping of variants.

In this article I’m going to describe each part of a search result and show where you can find these fields Shopify's product page admin.

The purpose of your SEO efforts should be to help search engines like Google find your best stuff so they can tell their users about you.

Guess what - there are no native backups in Shopify. Yes, Shopify backs up all the data for their own records, but you don't have access to those files.

Getting Google to award you with Rich Results can benefit your business in various ways. Your visitor will be primed to buy

Do you have gray squares where your Instagram images should be? Yes? That means you have a broken integration. Please fix this!

Core Web Vitals focuses on the users experience using "real world usage data" to measure Shopify site performance. Core Web Vital scores MAY help rankings.

I've recently acquired the JSON-LD for SEO app from Eric Davis. Know that if you are a current customer of JSON-LD for SEO, nothing changes for you.

The subject line was perfect and led to double the number of orders they usually see in a given 24 hour period. This one email saw a 7.3% conversion rate.

The unfortunate truth is that a few hundred visitors to your site isn't enough. To see consistent conversions beyond your family/friends, you'll need a few thousand visitors a week at least.

The deadly side of a hero image is when the store owner or marketer focuses on their own needs and not their visitor.

As of October 2020, the average Shopify conversion rate was 1.83%. This expectation that we must get at least a 3% conversion rate is misleading.

That's 148 different tweaks or changes we could do to your store. These tweaks or changes can improve web accessibility, SEO, customer experience, and more.

Baymard, the most respected UX research company, recently published findings on size selections. Their findings shed some light on why the use of buttons is always the better option.

The alt text is an alternative for the image and is used to describe what is happening in the image. A great alt text may look something like this:

You are showing a customer something they want and before they click, the banner rotates away. You may as say "Oh did you like this? Too bad!"

In the moments of valleys, it's even more important to come up with new ways to drive traffic to your Shopify store.

You're missing a golden opportunity. These pages are driving traffic to your store. To Google, these are the most important pages at that moment.

Likely one of two things will happen the day people open their gifts for the holidays. Either way, I've got a quick, easy win for you.

Asking for help at the right time means you fully understand your customers and the questions they have about your products.