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Product handles can be valuable from a user experience perspective, but I wouldn’t rank them very high up in the things to consider in regards to SEO.

Ease your stress from Google's Core Updates. Focus on your Shopify store page content to improve search results with this self-assessment.

I don't remind folks often enough but now's as good a time as any. Before you get an influx of customers, backup your Shopify store today.

There are four questions that any store can use to gauge the structured data from any Shopify app or even your Shopify theme.

Structured data in general is more about improving how your existing search results appear, without affecting rankings. But here's what can impact your rankings.

You should make sure your Shopify store has structured data if both of these are true.

Perhaps the easiest way to demystify the robots.txt lines is to talk about each piece so you can better understand what it all means.

How long has it been? Have you touched it at all? The timing is really important. Trying something new such as an SEO app for Shopify takes time.

JSON-LD for SEO now supports the ability to include common fields such as size, color, and gender (to name a few) directly in the product structured data.

When you have multiple h1 tags, how would Google know which one you want them to use? Let's unpack this question.

When your product title and SEO title match, that’s a very strong signal to Google. But product names serve more purposes than just SEO.

Don't expect your customers to tell you what you're missing. You have to think like customers. If you're getting lots of hits but no action, take a look at your content.

My crystal ball says that Google is looking to provide other viable options to get your products in front of customers without using a product feed.

Effective October 16, 2024 Linking Llama will be closed down.

Shopify updated how XML sitemaps are generated causing fetching errors, but it will resolve itself with time. Google will automatically update once they see the change.

They wanted to get more products up before they made it public. When I told them the impact of leaving the password on, they were shocked.

Site audits are low-hanging fruit that MAY help, but it's not what will make your SEO efforts skyrocket. Instead of asking what Google wants, ask what your customers need.

It's not as simple as adding a keyword to your site and magically you rank. That's why Google discourages focusing on keywords in favor of creating quality content.

Boost your SEO with compelling and unique product descriptions to outperform generated alternatives.

Help Google to find your product variants on different pages by using ProductGroup markup and JSON-LD for SEO, a Shopify exclusive structured data app

Understand why collection pages don't get Rich Results from structured data and how to optimize them effectively.

Most of the time the specific Rich Results depend on Google. Not seeing Rich Results could be from any of the following reasons:

Transparent shipping and returns information matter to your customers. Make sure they can see them directly in search results.

Boost Shopify SEO with ProductGroup markup for accurate product data, improved Rich Results, and seamless Merchant Center integration.