Articles

The problem with old-school marketing formulas is that they’re too abstract for anyone who, well, isn’t an old-school marketer.

Most of the time, the only thing standing in the way of an integration is the review app itself.

Ecommerce sites need to have enough information to get your visitor what they need to make a purchase but not so much information their eyes can't focus.

If you’re suffering from over-categorization, you’re not alone. Many e-commerce sites implemented product attributes as sub-categories rather than filters.

With the price 0 in the data, that’s telling search engines that the product is free when it's not.

Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings.

The default ID suffix used for Product data has been changed from #product to #json-ld-for-seo.

I’ve done a few Website Reviews recently and noticed that folks are using language that makes sense to them, but not to their customers.

If you’ve just updated your theme, it could have changed both the code and URLs enough to cause problems with Search Console and Google Search’s crawler, and even your SEO.

If you don’t have a high-quality structured data app like JSON-LD for SEO and you haven’t hand-coded your structured data in the last month or so, you’re falling behind.

I've got a fun game for you to play. Go ahead, take a break. You deserve it. It will take 10 minutes!

Providing the option to pre-order can be key to a successful launch.

There’s a fine line between stocking too many products and not enough.

Spend some time today and make sure a new customer can find what they need and checkout seamlessly.

'Tis the season where many products begin to go on sale. It's that odd time where shoppers begin to purchase items, but can't wait for holiday sales.

Many organizations use two different platforms for their website. Perhaps their main website is on WordPress and they use Shopify for their e-commerce shop.

I do often recommend to clients they could try a popup and see if it helps with a goal they are trying to achieve.

Picking a Shopify theme is sorta like cooking a meal for a childhood friend you haven’t seen for a few years.

Google started to pick up rich snippets and listed them within the search for both national and local. 40% more exposure with in the search results

By filling out the review field, they lost their regular Product Rich Result and was given a Critic Rich Result instead.

With different themes and apps adding structured data to Shopify stores, it’s becoming difficult to know which data comes from where.

What happens when Google makes updates to its algorithm and adds new rules about Review Rich Results?

The website has been transformed from a loss making luxury, to a potential rival to eBay and Amazon for sales and profit.

As of when I write this, 5 of the 5 review apps I’ve checked are impacted by this problem and will start losing Rich Results.