Articles

Visitors come to your site from a variety of starting points with an end goal of making a purchase. It's your job to help them get to their end goal without getting so lost they want to give up.

What if I told you that designing for inclusivity could be small changes to your Shopify store that will directly impact conversions and they don't have to cost a lot of money?

Clarify shipping delays on your Shopify store

Use Google's special search queries to see how Google shows your store across their search engine.

To those who identify as white, this article is for you.

Last week, Shopify held their annual conference virtually where they announced that local delivery and pickup was going to be rolled out to all Shopify stores.

They are always testing new styles but since I noticed this on April 1st I decided to wait a bit to see if they held steady or were a another April Fool’s joke. Almost two months later, they appear to be the new regular.

Icons are used all the time, and when done correctly, they communicate the core idea or intent of a product. Yet so many store owners don't think about using them on their product page.

Google loves content and for most stores, product descriptions are the bulk of their content.

Longer urls give you more keywords in the urls but they also weaken the product’s keywords. Shorter urls emphasize the product’s keywords but you’re more limited in the number and types of keywords you can use.

Customers are like birds. And the rat… The rat is all the little things preventing customers from buying. I call that the conversion killer!

Dr. Variant is a supervillain that infects Shopify stores with variantitus which appears to be benign but can be deadly.

Writing quality product descriptions, escape most merchants. Yet the beauty of product descriptions is that you can bust any objections customers have right there on the product page.

Your goal should be to have as much data that makes sense and follows the data guidelines. That’s how you get and keep Rich Results.

Building up your SEO traffic is a long-term play that’s measured in months and years but you can see incremental gains month-by-month and sometimes week-by-week.

Most people gravitate toward products that look clean and aligned which can directly impact conversion rates.

It can take under 60 minutes to create a Shopify account and start selling. Remember your site doesn't have to be perfect. Just get it up and work on it as you can.

The availability Rich Result isn’t new and has been around for years now. This basic feature could pay off in spades for Shopify stores with it.

If you're finding extra time in your schedule, don't waste it. Here are a few things to help your business stay productive.

Another irrational fear I've seen from merchants is giving too much of a discount. They fear that if they offer a "large" discount, they won't make any money.

She's often got a case of the blah-blah-blahs. A 30-minute walk turns into her mostly darting from one topic to the next. She gets so confused by her randomness that she loses track of her point.

YOU can decide this is important. Push back on your vendors and demand for change. Make accessible design elements. Take responsibility for how customers access your shop.

We forget how automation tools impact our customers. Youtube video from BBC One called "If High Street Shopping was like Online Shopping"

Page speed is proven to have an impact on conversion rates, SEO rankings, engagement, and revenue. However, there is one flaw