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    Ilana Davis

    Mild-mannered designer by day…

    I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉

    Read more about me...

    Recent posts

    Wiping out 86,000 structured data errors in one week

    By Ilana Davis

    After only a month or so since installing the app in January 2024, a new JSON-LD for SEO customer shared some great results.

    Inside 2 months, mid-Jan to mid-March, we went from 34 to 40 views a day to 80 to 100 views a day.

    We have made gross sales of approx 32,000 gross and total net profit of 13,000 in those 2 months.

    90 days overview of Wave Crest Tiles visibility showing a +0.67% increase in that period.

    Joe Mazar from Wave Crest Tiles shared with me that he had thousands of errors showing up in SEMRush, and in December 2024, he went looking for a solution.

    I Googled a specific error code I was getting from SEMRUSH that led me to Ilana's answer online to the problem. Before this, I tried editing the code info with Avada SEO, but it didn't work.

    Since installing JSON-LD for SEO and with Ilana's help to clean up old structured data from my theme, I was able to remove 86,000 errors in SEMRush within a week.

    Rich snippets started to get picked up by Google.

    Images for products in SERPs started to show correctly instead of being blank or completely missing.

    The following screenshots are from Wave Crest Titles data coming from SEMRush after installing the JSON-LD for SEO app in mid-January 2025.

    SEMRush report of invalid structured data showing that on January 12, 2025, there were 70k invalid structured data items and on February 23, 2025, there were zero invalid structured data items.
    SEMRush Site Audit taken one month after installing JSON-LD for SEO showing an increase in page crawls (+0.20%) and overall page score (+3.90). Also shows a large decrease in total issues (-32.44%), total errors (-99.75%), total warnings (-0.97%) and total notices (-1.14%).

    Congrats on these quick wins, Wave Crest Tiles. I can't wait to see what the next year brings for you.

    Though I would never promise results like this for you, JSON-LD for SEO has helped thousands of Shopify stores. Maybe it can help yours too!

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    JSON-LD for SEO

    Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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