Articles

You may not want to link to an unavailable product especially with discontinued products. Linking Llama has the option to link to products based on availability

By linking to the individual products, customers are able to select the products they know they love without having to search through the site.

It doesn't matter if you sell clothes or not. Technical products with specs and compatibility issues are another classic example of this problem.

Use this video to walk you through the steps of creating links and adding a section to your theme for Linking Llama.

Google is perfectly fine with products being out of stock, but there's a better way and just removing unavailable products from your website.

What if you could pave a path for that organic traffic from your discontinued product to where you want it?

When and where should all-caps titles be used? The decision to use all capital letters for headings can often lead to a heated argument. 

Analyzify can help get your Shopify GA4 data up to par! Especially with their free youtube video course.

Reviews in Google Ads are a different process from reviews in organic search results.

If you sell food items or products where the ingredients may matter to your customers, make a point to call out these details.

If you are selling in multiple currencies and you haven't set up your Shopify store with International Domains, I recommend you do that now. Here's how:

Anytime you expect there to be more traffic to your website than normal, there are a few things I recommend you do.

Months of silence can lead to larger customer acquisition opportunities down the road.

Build out content on your Shopify site for the long term by answering questions people search for in Google. This attracts pre-qualified customers to your store.

Multiple images in the search results are part of Google's algorithm. Some things I've noticed that may help are:

Include breadcrumb structured data for blogs and products (with and without collection) based on your theme configurations using JSON-LD for SEO.

JSON-LD for SEO now has the option to include BreadcrumbList structured data.

Merchant Center can automatically pull the shipping and returns data directly from Shopify when using JSON-LD for SEO if you include the right data.

If you haven't already upgraded to a Shopify 2.0 version theme, I highly recommend you plan for this as soon as possible.

The risk of using Quick View is that some customers misinterpret the Quick View popup as the product page itself.

We often see this warning because Shopify themes or Shopify apps haven't updated their code to use the proper brand type.

Add HowTo markup to your structured data using JSON-LD for SEO to qualify for search enhancements such as HowTo Rich Results.

Adding structured data to your How To guides can qualify your Shopify store for additional search enhancements like HowTo Rich Results.

The long-awaited Google Analytics 4 and Shopify integration is available via the Google Sales Channel App.