Articles

UX Research could provide you with details you already know. Or it could add a few nuggets that you knew, but hadn’t realized it’s true importance.

One of the new additions from Google’s structured data update last week has been the addition of the review field to the product data. This field has been causing a lot of confusion all week.

You may see some warnings but these warnings are part of your theme or another SEO app (more on that later) and JSON-LD for SEO customers can ignore them.

With JSON-LD for SEO’s new Magical Review Integrations I’m now able to add integrations for many more review apps. Today, integration #18 has launched with Conversio.

We’ve all used websites that just don’t make sense.

Shopify’s theme editor keeps track of recent changes to your theme in a few ways.

Shopify’s Product Reviews app doesn’t do well with the structured data but if you pair it with JSON-LD for SEO then they become as good as every other app.

Sales have increased by 300% over the last two months. I would attribute a large part of this increase to JSON-LD.

"I am a SEO specialist and found this app very useful! I didn’t have time to go in and edit all of my product schema, this app did everything for me!"

Using JSON-LD for SEO, Drone Labs boosted organic traffic to their Shopify store by 100%, allowing them to stand out in a competitive market.

JSON-LD for SEO's workaround for review apps that don't use the Shopify API's to store their review data. The integrations magically grab the review data and add it so JSON-LD for SEO and Google can see the data correctly.

This comprehensive test suite is what allows me quickly make changes to the structured data and update every store. That’s how the app is able to stay up to date with Google changes or to quickly add integrations with other apps.

Today JSON-LD for SEO integrates with its 17th product review app: EggViews.

Here’s a few things I’ve found that positively influence your Rich Results. Doing and having these will help your store.

The two tools I use are Google’s Structured Data Testing Tool and Google Search itself.

Google is always changing its search enhancements. These are the types of Rich Results JSON-LD for SEO supports and the results customers see.

I monitor their Rich Snippets during the initial setup phases to help ensure they will actually receive them from Google.

After a few months of internal testing, Bing now fully supports JSON-LD structured data.

If you want to modify the data types JSON-LD for SEO provides and add custom fields to your structured data, here’s how to do it.

JSON-LD for SEO focuses on the data types that matter the most for Shopify stores:

How advanced product data in Shopify such as GTIN can be converted into useful results in Google Search and Merchant Center

Correctly mark your Shopify products as used or refurbished with JSON-LD for better Google Merchant Center integration.

Editing and managing meta descriptions one by one can be time-consuming but Shopify gives you the tools do bulk edit multiple products at once.

Bing has confirmed that they now support JSON-LD and use it as a signal in their algorithm.