Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Why am I not getting me more sales?
“Why isn't my ___ (fill in the blank: SEO app, facebook ads, etc) getting me more sales?”
- How long has it been?
- Have you touched it at all?
The timing is really important. Trying something new such as an SEO app for Shopify takes time.
Using SEO as an example, Google can take a days or a few weeks before it recrawls your site. And just because they've crawled the site, doesn't mean they've done anything with it. They may wait more time before they decide if anything should change. So you have to add time on top of that before you start to appear in search results.
If you tell me it’s been a week or two, my next response is to be patient. Even if it’s been a month or more, still be patient. Some stores, especially new sites and dropshippers who use the same content as their provider, take months before Google will start to index your site.
The reason I ask if you’ve touched it at all, is because when you make and changes to your ___ (fill in the blank: SEO app, facebook ads, etc), you’ve essentially started your test over again.
Testing is really important with ecommerce stores. What works for one may not work for another. It’s best if you give something a try and let it sit for a bit.
There is a fine line between being patient and wasting time. I get that. There isn’t a magic number of days. Ads work faster than SEO, but you may still have to wait for a significant amount of traffic to evaluate the results.
As strange as it may sound to a new store, a few hundred visits per month isn't enough to have any meaningful data. If you are dealing with small numbers, keep that in mind too.
Use your tools, such as Google Analytics, over the period of at least a month maybe two or longer depending on the size of your traffic, before you make any conclusions if something is working or not.
If you feel like something isn’t working, make a minor change. Test for another few months and see how it goes.
Making too many changes too fast will only hurt you in the long run.
So be patient!
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.