Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Sitelinks Search using JSON-LD for SEO in Shopify
One of the big advantages of JSON-LD for SEO is that it can provide structured information to Google indicating how customers can perform a search on your site. This means Google may choose to display your brand’s search results with a Sitelinks Searchbox like this:
JSON-LD for SEO will set up the structured data for your Shopify store’s search so that Google can find it. However, it’s important to note that JSON-LD for SEO cannot guarantee that Google will display this search box when someone searches for your brand.
Ultimately the decision to display this search box is made by Google’s algorithms, which they don’t share publicly.
UPDATE: October 2024
Google determined that usage for Sitelinks was limited and has decided to sunset this feature as of November 21, 2024.
However, the Website markup is still necessary as it is one way to get Site Names to show up in search results.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.