Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
When to add structured data to my Shopify store
A subscriber asked:
When should you add structured data while you’re building out a site?
You should make sure your Shopify store has structured data if both of these are true.
- Your store is public now and Google could see it (i.e. not password protected) and
- You’re going to make SEO a long-term strategy.
Even if your store isn’t 100% ready, adding structured data now will allow Google to see the data. During Google's analysis, they'll look to understand what your site is all about. You can keep working on your store at the same time as Google runs its analysis.
In fact, I encourage everyone to continue working on your site even after adding structured data because it doesn't work in a bubble. Your SEO can be impacted by a myriad of things so it's important to keep working on your site over time.
Adding new pages, new products, and more content are great signals to Google.
Ready to add structured data to your Shopify store? I recommend installing JSON-LD for SEO if Google is coming to your store and you want to make SEO part of your marketing strategy.
I've had customers install the app and see Rich Results within days of launching their site. So really, why wait?
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.