Making a good page perform better on Google

I recently did some SEO work on one of my articles and thought the quick process may be helpful to you.

Using Google Search Console I was able to see that the article brought in a lot of traffic. That made it a good candidate to improve.

I did some basic updates on it first, SEO 101 level.

• check for keywords that would work with it
• check title tag
• check the meta description
• check the headers
• check alt text
• check the call to action

Once that was done, I felt like the article was slightly improved. Subjectively, maybe 5-10% better.

Next, I decided to see if I could make a major improvement.

The article was 304 words long which is on the shorter side. I've found that Google likes to see around 300-500 word articles these days, but that's not a hard and fast rule.

With an hour of work, I was able to expand that article to about 630 words, approximately double the size. This was essentially me reading through the article, expanding my thoughts, and building out more content for the page that I thought would be helpful to my readers.

Optimizing the little things and expanding the article to cover more of the topic will hopefully have an impact on my overall site traffic. Especially since it’s already a top article and resonating with visitors. Time will tell.

This is what real SEO is. It’s an optimization process where you’re continuously improving and making something better.

It’s not an app you buy and forget about.

It’s not a service you buy once and hope that's enough.

It’s finding things that can be improved and making the improvements.

And it doesn’t have to be a huge lift. Even just updating the title, description, or adding an image could be all that a page needs.

Do that 10 times over the next month and all those tiny improvements will add up.

SEO is a pretty large topic and there are thousands of different things you can do.

This guide on Shopify SEO outlines what parts are really important. Many of these are built into Shopify itself.

One great optimization is to make sure your product’s structured data is set up correctly for Google’s Rich Results. With those, you’ll get more traffic and better-converting traffic.

You can either audit your store’s structured data by hand or contact me for your free structured data audit.